The Sweetgreen’s Co-Founders Contribution in Developing a New Design for Fast Food
If any of the existing restaurants could get a chance to begin from scratch again, a majority would prefer to do it like Sweetgreen. The restaurant’s quality of services matches what most would admire in today’s food industry.
Consequently, the restaurant enjoys a significant number of customers in their 40 locations. The company’s co-CEO, Nathaniel Ru, says that they are determined to create a brand with its own identity. They are committed to serving more people with better food.
Traditional chains have a lot they can learn from Sweetgreen co-CEOs. About 30% of the company’s transactions are done through their website or mobile app. The three co-CEOs, Ru, Jonathan Neman and Nicolas Jammet, were entrepreneurship students at Georgetown University. Besides, they are first-generation immigrants. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
The three say that they are rethinking management policies. The company closes down all its corporate offices five times in a year to allow its staff get close to their customers. The company does not have main headquarters. According to Ru, the company is determined to decentralize its staff. Learn more about Nathaniel Ru: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/
Due to lack of enough healthy eating options in Georgetown, the three co-founders found an opportunity to start the restaurant back in 2007. They became confident that they will succeed after surviving the first winter break when there are no students in school.
He says the hardest thing in managing is letting go of some roles as the company grows. He admires Under Armour’s CEO Kevin Plank. His favorite restaurant, apart from Sweetgreen, is Little Serow in DC for their great Thai food.
About Nathaniel Ru
Nathaniel Ru is a former student of Georgetown University where he graduated with BS in Finance in 2007. Together with two other collegemates, they started Sweetgreen, a fast-casual salad chain.
The restaurant was started with the aim of providing delicious, healthy, and eco-friendly food to the people. Their first store was at the heart of Georgetown.
According to Ru, one of the most important things they consider is the timing of how they open their stores. He adds that they give great importance to the way they enter a market just as they do with running the different stores.
The chain considers factors such as the number of companies and the type of neighborhood before settling. A visit to any Sweetgreen stores is met with smiling faces. According to Ru, the company tries its best to provide personalized services to its clients.